Mission & History

Vision —>

To make San Diego County the most bike-friendly region in the world. 

We serve our region’s ethnically, economically, and culturally diverse communities through advocacy, education, and celebration of “life by bike.”

Mission —>

The Bike Coalition advocates for and protects the rights of all people who ride bicycles.

We promote cycling as a mainstream, safe, and enjoyable form of transportation and recreation.

A street fair on a sunny day with people biking, walking, and shopping at booths lined with tents on both sides of the street, palm trees in the background.

History

Since 1987, we have acted as a voice for bicyclists in the region, advocating for safer streets and hundreds of miles of bike paths, lanes, and trails across the County.

We conduct educational programs, promote awareness of cyclists and active transportation issues, review infrastructure improvements, and represent bicyclists to elected officials and decision-makers throughout the County.

Our Values

    • Recognize that individuals have inequitable access to streets and infrastructure

    • Encourage rides that bring inland folks to the coast

    • Empower differently-abled people to find ways to move safely on the streets

    • Advocate for infrastructure for all ages and abilities

    • Promote a form of transportation that is emissions-free!

    • Nurture relationships within our communities so they stand the test of time

    • Take on work that is financially supportive for the organization

    • Promote rest and time off so staff’s efforts are sustainable

    • Welcome and embrace local neighbors

    • Bring people together towards a common cause or shared experience

    • Create connections by meeting needs and providing meaningful volunteer, service, work, and advocacy opportunities

    • Understand the actual vs. perceived needs of individuals, communities, and cities

    • Provide resources to organizations and jurisdictions throughout the County

    • Provide excellent customer service to everyone we encounter